we’ve already talked about how to hire great tour guides (video) and had kelsey tonner on the sell more tours podcast talking about what makes a great guide. how can you help them become even better guides and, as a consequence, have your customers love your tour business even more? last week, he came on our podcast and shared a little bit about how to delight your customers. sharing something with your employees that will help them be more successful and get more tips shows that you really care about them (especially if you don’t take a cut of their tips), so they are more likely to jump on it. how to be a tour guide: the essential training manual for tour managers and tour guides was originally just a book but evolved to be a bit more than that.
but more than that: she makes it a point to share the secrets of the world’s best guides or, as she would call them, ‘cultural ambassadors’ that can really make the trip a one-in-a-lifetime experience. hopping from port to port, lance went beyond training the ship staff and started helping the tour guides that served holland america’s guests improve as well. in my book sell more tours: the essential guide to online marketing for day tour & activity operators, i share some great tips on how to be a great tour guide. a great thing you can do to remind your guides of these resources is have the books in an easy-to-see shelf in your office or even on the center table if you have a chill-out area. but remember: the most important thing is for the guides to feel like they will reap the benefits of it as well (and don’t worry – they will) rather than something you’re forcing them to do just because it will be good for your business. enter your email address below and be the first to know about the latest tourism tiger website launches, news, tips, and announcements
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