being in the bait biz for almost ten years, one thing i can tell you with certainty, the dog days of summer equals stink bait sales. yes, this miracle bait in a jar is deadly when it comes to putting catfish in the boat or on your stringer. the only problem is, you kind of got to get past the smell of what’s in the jar to use it. now, there are many types and brands out there, but in my ten years of doling it out by the case and jar, there has been no better seller than sonny’s. i shipped the iowa original as far away as california and florida and everywhere in between. that’s because the iconic name is no longer used. still made in farmington, iowa. still made by the same family that’s been making it for over twenty years?
yes, and about 100 more yeses to any question you have about the bait formerly named sonny’s. sonny’s three sons now run the company. so, in a little clever bit of marketing, the three brothers that have been making the bait since about day one came up with a solution. it doesn’t take too much of sleuthing to figure that out. that’s what the three s’s stand for, or should i say the triple s’s. since jerry’s bait and tackle has been buying triple s directly from hootman brothers manufacturing for years, i know for a fact that this is the same exact recipe and procedure that made farmington, iowa, famous. triple s, formerly known as sonny’s, outsells, out fishes, and catches more than any other stink bait on the market, nine to one. if you’re wanting that mid to late summer catfish action without a lot of bait prep or hassle, stink bait is the way to go. the warmer the water the hotter the bite.
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