we take the hard way toward finding the right soft bait that fish will find irresistible — one that involves years of scientific research and development combined with hours of lab and on-the-water testing. out on the water to catch more fish? berkley® offers an incredible selection of soft baits in its popular gulp!® and powerbait® lines that provide realistic profiles of common forage species, worms, insects, minnows and larvae…and all are deadly when fished through the ice. berkley® soft baits are ideal to add a splash of color and scent when fishing live bait, tipping spoons and ice jigs. harness the power of smell.
some species can detect odor in the water in just a few parts per billion. the gulp!® scent was developed by a team of expert scientists and infused into the core of all our bait. it performs just like live bait with 400 times more scent dispersion, and a bigger strike zone than our competitors. we’ve done the science, you catch the fish. if you’re ready for a soft bait that will outfish the real thing, you’re ready for powerbait®. when the human reaction time to a bite is a mere .25 seconds, that extra holding time means more fish in the boat.
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