nielsen rms training

for brand marketers and manufacturers, understanding their coverage—what consumers buy versus they shipped—is crucial to evaluating how well (or poorly) a brand performs. to get a true picture of a brand’s performance, data first needs to be aggregated and then analyzed. at nielsen, we do the hard work of gathering sales information from more than 900,000 stores, from large supermarkets to convenience stores, in various markets for more than 100 countries.




to help our clients better understand their coverage, we recently launched a new training website, the ultimate guide to nielsen retail measurement services. the site provides an engaging new way for our manufacturer and retail clients to realize how they can maximize their nielsen data potential. “the new website will serve as a single source of education on how to our clients can maximize their business potential by truly leveraging nielsen data to their advantage and uncover the most important consumer trends and shifts that will influence future growth.” the various videos, job aids and interactive activities will help our clients understand coverage, its influences and the various market dynamics that come into play. they have the opportunity to learn how to work with nielsen data, but also how to get the most out of it to grow their business.

the ultimate guide to nielsen retail measurement services (rms) client learning site offers learning resources on watch this video to learn how nielsen’s rms & cps datasets work together to create a total market view. video length: this job aid is an overview of the calculations used in the rms process and how that impacts the data you., nielsen retail measurement services pdf, nielsen retail measurement services pdf, nielsen retail index, nielsen retail metrics, nielsen pricing.

this engaging and interactive learning path showcases how our clients can use our consumer data to capture more launched the ultimate guide to nielsen retail measurement services (rms). sales coverage, we recently launched a new training website, the ultimate guide to nielsen retail measurement services. “the ultimate guide to nielsen rms represents our rms process | sample design | quality | coding | pricing | promotion | sales & share | distribution | non-participating, nielsen cpg sales data, nielsen connect training, nielsen cps, what is nielsen data

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